Better Online Communication Makes Business Sense
1. Offer a Frequently Asked Questions (FAQ) page and online product support information. This is an excellent way of answering basic questions that may otherwise flood your support email. For example, our voice-changing product, MorphVOX, has a FAQ on the common issues that customers may come across. We also have provided detailed online documentation on topics that users may want to explore more. This takes care of roughly 95% of the questions people may have.
2. Add a support email link on your Web site for issues that can’t be resolved by Web support. At Screaming Bee, we try to answer our customer's questions within one business day. More often, we’ll answer questions within an hour of receiving the email. I believe that we have gained many loyal customers because of our aggressive efforts to meet needs in a timely manner.
3. Provide a message board or forum for customers to voice their opinions, add comments, and interact with each other. Remember that people are social creatures and like to be heard. This also helps to build up a community of users that are empowered and have a say in the products and services that you provide.
4. Write a personal email to each customer. Have you followed up on your customers after they have made a purchase of your products or services? This is essential, not only from the perspective of getting feedback on how to improve your offerings but more importantly, maintaining a trusting, long-term relationship with your customer. Send them an email within 3-4 weeks of the first purchase. In this way, their experience with your products and services is fresh in their mind. Remember, a customer who is ignored is a customer who is lost.
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